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Magic Hour

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Generate and edit AI videos, images, and audio in a shared web studio.

FreemiumAI Video GeneratorsAI Image GeneratorsAI Video Editors

Verified Nov 2, 2026

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Magic Hour website screenshot

What is Magic Hour?

Magic Hour is a browser-based studio for generating and editing videos, images, and audio. Users can describe a scene to create a video, animate an uploaded image, generate pictures from text, or upload an image and request edits. Supported core tools can be tried without signing up or entering payment details.

Its video workflows include restyling existing footage, making portraits speak from audio, lip syncing, and face swapping. Image tools cover generation, upscaling, background removal, headshots, and generative fill. Audio options include voice generation, voice cloning, music, and sound effects. Users can start with their own media or choose from a template library.

For teams and developers, Magic Hour offers a REST API and SDKs for Python, Node.js, Go, and Rust, with one credit balance shared between web tools and API use. Paid subscriptions add commercial-use rights, watermark-free exports, and higher resolution and processing limits. One-time credit packs also include watermark-free exports and commercial-use rights, and unused credits do not expire.

What can Magic Hour do?

  • Video generation and animation

    Create video clips from text, animate photos, or transform the visual style of existing footage.

  • Image generation and editing

    Generate images from prompts, request edits, upscale pictures, remove backgrounds, and use generative fill.

  • Talking photos and lip sync

    Pair a portrait with audio to make a talking video, or synchronize lips in existing footage.

  • Audio creation tools

    Generate voices, music, and sound effects, with additional tools for voice cloning and translation.

  • Template library

    Start from more than 25,000 templates sized for different publishing channels.

  • REST API and SDKs

    Build repeatable image and video workflows using a REST API and Python, Node.js, Go, or Rust SDKs.

Who is Magic Hour for?

Content creators
Create social videos, animated photos, images, and other media from prompts or existing assets.
Marketing teams and agencies
Produce campaign assets and run repeatable personalized image and video workflows.
Developers
Integrate AI media generation and editing into applications through the API and SDKs.

How much is Magic Hour?

Official pricing

  • Creator

    $19/mo

  • Pro

    $39/mo

  • Business

    $99/mo

  • Starter

    $10 one-time

  • Standard

    $27 one-time

  • Large

    $68 one-time

  • Max

    $128 one-time

Free plan: Supported core tools are free to try without signup or a payment card.

Frequently asked questions

Can I try Magic Hour for free?

Supported core tools are free to try without signing up or providing a payment card.

How much do subscriptions cost?

Monthly billing costs $19 for Creator, $39 for Pro, and $99 for Business. Annual billing costs $144, $300, and $792 respectively.

Can I buy credits without a subscription?

Yes. One-time packs range from $10 for 4,000 credits to $128 for 64,000 credits. Unused credits never expire.

Can I use outputs commercially?

Paid subscriptions and credit packs include commercial-use rights and watermark-free exports.

What do subscriptions add beyond credit packs?

Subscriptions unlock higher resolutions, faster queues, larger uploads, and more concurrent generations. Resolution limits range from 1024px on Creator to 4K on Business.

Does Magic Hour offer an API?

Yes. It provides a REST API and SDKs for Python, Node.js, Go, and Rust, with a credit balance shared across web and API use.

Magic Hour alternatives

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  1. 1Nim VideoGenerate and edit AI videos and images using multiple models in one studio.
  2. 2RunwayGenerate and edit video, images, and audio with AI creative tools and APIs.
  3. 3EveryGen AICreate and edit multi-scene videos with AI-generated visuals, voices and music.
  4. 4CapCutEdit videos, generate visuals, and add AI captions, voiceovers, and audio cleanup.
  5. 5PikaGenerate and edit videos, images, music, and voiceovers with AI creative tools.

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