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Mailchimp

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Email and SMS marketing platform with AI content tools and automations.

FreemiumAI Email MarketingAI Marketing ToolsAI Copywriting

Verified Nov 2, 2026

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Mailchimp website screenshot

What is Mailchimp?

Mailchimp is an email and SMS marketing platform aimed at small businesses and online stores. It combines a drag-and-drop campaign builder, a large library of ready-made templates and automation flows that send follow-ups based on shopper behaviour, so a team can run regular newsletters and promotions without a dedicated designer or developer.

AI features sit alongside the campaign tools. Generative AI helps write headlines and produce on-brand design elements, while Intuit Assist (beta) surfaces audience insights and suggests next actions, such as re-engaging customers who have gone quiet. Predictive segmentation, offered on Standard and Premium plans, groups contacts by likely spend. The platform connects to more than 300 services — Shopify, WooCommerce, Salesforce, Stripe, Zapier and others — so customer and order data flow into audiences automatically.

SMS campaigns are sold as an add-on to paid plans in selected countries and require an application and approval; credits are bought monthly and do not roll over. Pricing scales with contact count: a free plan covers up to 250 contacts, paid plans start with a 14-day trial, and a Pay As You Go option sells email credits for occasional senders. Some AI functionality is English-only and limited to paid plans, and generated content should be reviewed before sending.

What can Mailchimp do?

  • Drag-and-drop email builder

    Design campaigns visually and start from 300+ templates made for different seasons and industries.

  • AI content creation

    Generate on-brand headlines and design elements, with Intuit Assist suggesting audience insights and next actions.

  • Marketing automations

    Set up always-on flows that trigger follow-ups; Standard and Premium plans support up to 200 flows.

  • SMS campaigns

    Reach contacts by text as a paid add-on in selected countries, subject to approval and monthly credits.

  • 300+ integrations

    Sync customer and order data from Shopify, WooCommerce, Salesforce, Stripe, Zapier and other connected tools.

  • Predictive segmentation

    Group contacts by predicted spending and behaviour on Standard and Premium plans to target campaigns.

Who is Mailchimp for?

Small businesses
Run newsletters and promotions without a dedicated design or development team.
E-commerce stores
Connect store data and automate follow-up messages that turn shoppers into repeat buyers.
Marketing teams
Manage segmentation, testing and multi-channel campaigns from a single account.
Agencies and freelancers
Handle client audiences and campaigns with shared access and onboarding support.

How much is Mailchimp?

Official pricing

  • Premium

    See website

  • Standard

    See website

  • Essentials

    See website

  • Free

    Free

  • Pay As You Go

    See website

Free plan: A free plan for accounts with fewer than 250 contacts includes core email marketing features.

Frequently asked questions

Is there a free plan?

Yes. Accounts with fewer than 250 contacts can use core email marketing features free of charge.

How long is the free trial?

Paid plans include a 14-day free trial. You can cancel or downgrade to the Free plan at any time.

Which plans include the AI features?

Generative AI features are included at no extra cost on Premium and Standard plans but are not part of Essentials. Intuit Assist is in beta and available on select paid plans in English only.

Does Mailchimp support SMS?

SMS is an add-on to paid plans in selected countries and requires an application and approval. Credits are purchased monthly and unused credits do not roll over.

Can I pay only when I send?

Yes. The Pay As You Go option sells email credits instead of a recurring subscription and is aimed at infrequent senders.

What integrations are available?

More than 300, including Shopify, WooCommerce, Wix, Salesforce, Stripe, QuickBooks, Canva, Zapier and LinkedIn lead forms.

Mailchimp alternatives

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  1. 1NashraPublish newsletters and content hubs with AI strategy and social content repurposing.
  2. 2AffiliateFinder.aiFind affiliate partners, personalize outreach, and manage recruitment in one place.
  3. 3NitrosendCreate and manage email campaigns and automated flows through AI agents or a dashboard.
  4. 4RocketReachFind professional contact details and use AI to support prospecting and email outreach.
  5. 5JasperCreate on-brand content and run marketing workflows with AI agents.