
Phrase
Visit websiteTranslate, adapt, and manage multilingual content with AI-powered workflows.
Verified Nov 2, 2026

What is Phrase?
Phrase is an AI-powered translation and localization platform for organizations managing content across languages and markets. It combines translation management, software string localization, machine translation, and multimedia localization. Teams can coordinate translation work, maintain shared language resources, and automate workflows across their content systems.
The platform routes content to translation engines and large language models based on content type, quality requirements, and cost. Translation memories, terminology, style guides, and quality data provide context for AI output. Auto Adapt and quality evaluation tools help teams adapt content to brand and market requirements, while analytics and budget controls track localization performance and spending.
Developers can connect Phrase through APIs and MCP servers, while other teams can use integrations with content management and business tools. Phrase Atlas adds natural-language controls for setting up projects, building workflows, and retrieving reports. The platform also supports video dubbing, subtitles, and voiceovers. Plans include defined product capacities, with a 14-day trial available.
What can Phrase do?
AI engine routing
Route content to translation engines and LLMs according to content type, quality requirements, and cost.
Shared linguistic context
Use translation memories, terminology, and style guides to guide AI translation and adaptation.
Quality and budget controls
Apply quality checks and track costs, speed, and quality across localization workflows.
Multimedia localization
Localize video and audio through dubbing, subtitling, and voiceover capabilities.
APIs and MCP connections
Connect localization workflows to custom systems, AI assistants, and business applications.
Phrase Atlas
Set up projects, build workflows, and retrieve reports using natural-language requests.
Who is Phrase for?
- Localization teams
- Manage translation workflows, vendors, terminology, and quality across languages.
- Developers
- Integrate software localization and translation workflows through APIs and MCP servers.
- Marketing teams
- Adapt campaigns and content for different markets while maintaining brand voice.
- Enterprise leaders
- Oversee localization spending, governance, and performance across departments.
How much is Phrase?
Official pricingTeam
$14,940/yr
Business
See website
Enterprise
See website
Free plan: All plans include a 14-day free trial of the Phrase Language Intelligence Platform.
Frequently asked questions
Can I try Phrase for free?
All pricing plans include a 14-day trial of the Phrase Language Intelligence Platform.
How much does the Team plan cost?
Team costs $1,245 per month, billed annually, for a yearly total of $14,940. It includes unlimited TMS seats, 20 Strings seats, and standard product capacities.
Which tools does Phrase integrate with?
Team includes integrations with Figma, Slack, and WordPress. Business adds integrations such as Drupal and Zendesk, while Enterprise includes access to all integrations, including Adobe Experience Manager and Contentful.
Can we use our own translation engines or models?
Phrase supports bringing your own engines and models alongside its built-in AI capabilities.
What support is included?
All plans include 24/7 customer support. Enterprise also includes tailored onboarding, a private communication channel, workflow audits, and regular business reviews.
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