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Scrunch

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Monitor brand visibility in AI search and optimize website content for AI agents.

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Verified Nov 2, 2026

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What is Scrunch?

Scrunch helps brands and agencies track how they appear in AI-generated answers and improve how AI systems consume their websites. It combines prompt-based monitoring, citation tracking, sentiment analysis, and website audits with recommendations for improving AI search visibility. Teams can also analyze AI agent traffic and explore emerging search topics.

Users monitor prompts relevant to their business, review collected responses, and compare their presence with competitors. Reporting includes sources cited by AI systems, funnel stages, and visibility across supported models. Website analysis identifies opportunities for page optimization, while content generation tools help teams act on those findings. Agent Pages deliver content tailored to AI agents without changing the experience for human visitors.

The Core plan includes a single brand workspace, five users, and monitoring across ChatGPT, Perplexity, Google AI Overviews, and Copilot. Enterprise expands model coverage and offers custom monitoring limits, product-level observability, API access, integrations, and the Agent Experience Platform.

What can Scrunch do?

  • AI visibility monitoring

    Track brand appearances, sentiment, competitors, and cited sources across supported AI search systems.

  • Website audits and optimization

    Audit website pages and use recommendations, page optimizations, and content generation to improve AI readability.

  • AI agent traffic analysis

    Analyze visits from AI agents and bots to understand how they interact with your website.

  • Agent Pages

    Deliver content optimized for AI agents while preserving the website experience for human visitors.

  • AI search trends

    Explore emerging AI search topics and behaviors to inform your monitoring and content work.

  • Product-level observability

    Review AI search performance at the product level with Enterprise.

Who is Scrunch for?

Brand and marketing teams
Monitor brand visibility in AI answers and prioritize website and content improvements.
Agencies
Help clients measure and improve their presence across AI search systems.
Enterprise teams
Manage broader model coverage, custom monitoring volumes, integrations, and agent-facing content delivery.

How much is Scrunch?

Official pricing

  • Core

    $250/mo

  • Enterprise

    See website

Free plan: A seven-day free trial of Core is available.

Frequently asked questions

Does Scrunch offer a free trial?

Scrunch offers a seven-day free trial of Core.

How much does Core cost?

Core costs $250 per month. It includes 125 unique prompts, 5,000 responses per month, five site audits per month, one brand workspace, and five user licenses.

Which AI systems can Scrunch monitor?

Core supports ChatGPT, Perplexity, Google AI Overviews, and Copilot. Enterprise adds Claude, Gemini, Meta AI, Google AI Mode, and Grok.

Does Scrunch provide API and developer access?

Enterprise includes Query API and Advanced API access, with custom MCP access also available. CLI access is listed for Enterprise.

What additional controls does Enterprise offer?

Enterprise offers custom workspaces, user counts, and monitoring volumes, alongside SAML or OIDC single sign-on and a dedicated account team.

Scrunch alternatives

Compare alternatives
  1. 1CytdTrack your business in AI answers and manage content intended to improve its visibility.
  2. 2AthenaHQTrack brand visibility in AI search and get recommendations to improve it.
  3. 3BrandlightTrack and improve enterprise brand visibility across AI search, shopping, and ads.
  4. 4GoodieTracks and improves how brands appear in AI search answers across major models.
  5. 5AhrefsResearch search traffic, track AI visibility, and improve content and website SEO.

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