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AthenaHQ

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Track brand visibility in AI search and get recommendations to improve it.

FreemiumAI SEO ToolsAI Marketing ToolsAI Analytics

Verified Nov 2, 2026

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What is AthenaHQ?

AthenaHQ is an answer engine optimization (AEO) and generative engine optimization (GEO) platform for marketing teams. It tracks how brands appear in AI-generated answers, compares their visibility with competitors, and identifies the sources AI systems cite. Supported platforms include ChatGPT, Perplexity, Gemini, Google AI Overviews, and Copilot, with broader model coverage on paid plans.

Teams can analyze prompts and responses, investigate content gaps, and use AI-generated recommendations to plan on-page and off-page changes. Ask Athena, its AI copilot, answers plain-language questions using account-level visibility data, citation tracking, competitor benchmarks, and sentiment scores. Its content optimization agent helps teams identify changes intended to improve citation coverage and brand representation.

Integrations with GA4 and Google Search Console connect AI visibility with website performance, while Shopify, Webflow, and Framer support content workflows. Enterprise capabilities include multi-region tracking, persona targeting, claim review, SSO, and executive dashboards. Usage is measured in credits, with one credit representing one AI response; Starter API access and additional credits are separately priced add-ons.

What can AthenaHQ do?

  • Cross-platform visibility tracking

    Monitor brand mentions and responses across AI search platforms, with coverage of 11 models on Starter.

  • Ask Athena copilot

    Ask questions about your visibility, competitors, citations, and sentiment using your account's marketing data.

  • Content optimization agent

    Identify content gaps and get on-page and off-page recommendations tied to sources cited in AI answers.

  • Citation and competitor analysis

    Explore cited websites and compare your brand's AI search presence with competing brands.

  • Marketing integrations

    Connect GA4, Search Console, Shopify, Webflow, and Framer to link visibility analysis with traffic and content workflows.

  • Enterprise controls

    Support multi-region analysis, persona targeting, SSO, audit logs, and executive reporting with BI integrations.

Who is AthenaHQ for?

AEO and SEO teams
Track AI search visibility, investigate citation gaps, and prioritize optimization work.
Content and brand marketers
Improve content coverage and monitor how AI-generated answers describe their brands.
Marketing executives
Review competitive visibility and connect AI search performance with traffic and conversions.
Agencies
Manage AI search monitoring and optimization for client brands.

How much is AthenaHQ?

Official pricing

  • Essential

    Free

  • Starter

    $295/mo

  • Enterprise

    See website

Free plan: Essential includes 300 free credits, unlimited users, analysis tools, content recommendations, and the Athena AI agent.

Frequently asked questions

Can I use AthenaHQ for free?

The Essential plan is free and includes 300 credits, unlimited users, prompt and response analysis, competitor insights, content recommendations, and the Athena AI agent.

How much does Starter cost?

Starter costs $295 per month and includes 3,600 credits. API access and additional credits are paid add-ons.

What does one credit cover?

One credit represents one AI response.

Which AI platforms can it monitor?

All plans include ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot. Starter extends coverage to 11 models, including Google AI Mode, Claude, Grok, DeepSeek, Meta AI, and Mistral.

Does AthenaHQ offer API access?

API access is a paid add-on for Starter and is included in Enterprise. Starter add-on pricing requires contacting the vendor.

What security controls are available?

AthenaHQ holds SOC II Type 2 certification and supports GDPR compliance for EU and UK data processing. Enterprise includes SAML and OIDC SSO, role-based access controls, and organization audit logs.

AthenaHQ alternatives

Compare alternatives
  1. 1CytdTrack your business in AI answers and manage content intended to improve its visibility.
  2. 2GoodieTracks and improves how brands appear in AI search answers across major models.
  3. 3TopifyTrack brand mentions in AI search and generate content to improve visibility.
  4. 4SemrushResearch competitors, improve SEO, and track brand visibility in AI search.
  5. 5AhrefsResearch search traffic, track AI visibility, and improve content and website SEO.

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