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Semrush

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Research competitors, improve SEO, and track brand visibility in AI search.

FreemiumAI SEO ToolsAI AnalyticsAI Marketing Tools

Verified Nov 2, 2026

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What is Semrush?

Semrush is a marketing platform for researching search demand, analyzing competitors, and measuring brand visibility across search engines and AI answers. Its SEO and AI search offering combines keyword research, website audits, rank tracking, and AI visibility reports for businesses, agencies, and enterprise marketing teams.

Users enter a website to investigate its visibility, compare competitors, and identify optimization opportunities. They can monitor keywords and custom AI prompts, review AI brand performance and sentiment, and use content optimization tools to prepare content for organic and AI search. Semrush also offers tools for traffic research, local visibility, advertising, social media, and public relations.

Semrush data can be brought into AI conversations through its MCP connection and ChatGPT integration. Plans differ by the number of websites, keywords, and prompts they track, with historical data and more advanced analysis available on higher tiers. A free plan provides limited reports and a demo project, while enterprise subscriptions add custom limits, integrations, governance, and support.

What can Semrush do?

  • SEO research and tracking

    Research keywords, analyze competitors, and track daily keyword positions across monitored websites.

  • AI visibility monitoring

    Track custom prompts, AI brand performance, and sentiment, and generate AI visibility reports for domains.

  • Website audits

    Audit website health and use an AI-ready site audit to support search visibility improvements.

  • Content optimization

    Create and optimize content for SEO and AI search, with keyword cannibalization analysis on higher tiers.

  • AI assistant connections

    Bring live SEO, market, and brand visibility data into AI conversations through MCP and a ChatGPT integration.

  • Scheduled reporting

    Reporting add-ons provide scheduled exports, external integrations, branding, and AI-generated summaries.

Who is Semrush for?

Freelancers and small businesses
Research keywords, monitor website health, and track organic search visibility.
Marketing and SEO teams
Measure search and AI visibility, analyze competitors, and prioritize content improvements.
Agencies
Monitor multiple client websites, track performance, and prepare branded reports.
Enterprise organizations
Coordinate visibility monitoring across brands and regions with custom integrations and team controls.

How much is Semrush?

Official pricing

  • SEO

    $139/mo

  • Starter

    $199/mo

  • Pro+

    $299/mo

  • Advanced

    See website

  • Free

    Free

  • Additional Users

    $45/mo

  • Lead Generation

    $90/mo

  • Base Report

    $10/mo

  • Pro Report

    $20/mo

  • Semrush for Enterprise

    See website

Free plan: The free plan includes one demo project, 10 reports per day, and AI visibility features without a credit card.

Frequently asked questions

Can I use Semrush for free?

The free plan requires no credit card and includes one demo project, 10 reports per day across core tools, and AI visibility features. A seven-day free trial is also available.

How much do paid plans cost?

Monthly billing starts at $139 for SEO, $199 for Starter, and $299 for Pro+. Advanced and Enterprise have custom pricing.

What does Starter include for AI visibility?

Starter includes 50 prompts tracked daily, AI brand performance for one domain, 300 AI visibility reports per day, and an AI-ready site audit.

Can I connect Semrush to AI assistants?

Semrush offers an MCP connection and a ChatGPT integration for accessing its data within AI conversations. Starter includes MCP access.

Does Semrush offer API access?

Advanced includes API data integration. Enterprise supports custom integrations and API access.

Semrush alternatives

Compare alternatives
  1. 1AhrefsResearch search traffic, track AI visibility, and improve content and website SEO.
  2. 2GoodieTracks and improves how brands appear in AI search answers across major models.
  3. 3AthenaHQTrack brand visibility in AI search and get recommendations to improve it.
  4. 4TopifyTrack brand mentions in AI search and generate content to improve visibility.
  5. 5CytdTrack your business in AI answers and manage content intended to improve its visibility.

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