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Ahrefs

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Research search traffic, track AI visibility, and improve content and website SEO.

FreemiumAI SEO ToolsAI Marketing ToolsAI Analytics

Verified Nov 3, 2026

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Ahrefs website screenshot

What is Ahrefs?

Ahrefs is a marketing platform for researching search demand, analyzing competitors, and monitoring a brand’s visibility in search engines and AI answers. It combines website and keyword data with AI tools for content improvement, search-intent analysis, and technical SEO. Marketers can investigate competing domains, identify content gaps, track rankings, and audit their own websites.

Brand Radar tracks brand mentions, citations, and sentiment across AI chatbots, with options to research existing prompts or monitor custom ones. AI Content Helper and AI Content Grader help refine writing around search intent and competitor insights. The wider platform includes traffic analysis, backlink research, customizable reports, social publishing, and Google Business Profile monitoring.

Ahrefs offers a limited free account for website owners alongside paid subscriptions with different project, historical-data, keyword, and crawl limits. Some capabilities require separate subscriptions or add-ons. Paid core plans include API and MCP access, allowing external applications and AI assistants to work with Ahrefs data.

What can Ahrefs do?

  • AI search visibility

    Track brand mentions, citations, sentiment, and custom prompts across AI chatbots with Brand Radar.

  • AI content improvement

    Use AI Content Helper and Content Grader to refine writing, address content gaps, and align with search intent.

  • Competitor research

    Explore competing websites, backlinks, search performance, PPC strategies, and traffic sources.

  • Keyword and ranking research

    Research keywords, group them into clusters, analyze search intent, and monitor rankings.

  • Website audits

    Crawl websites to find technical SEO issues, with always-on monitoring and optional AI audit features.

  • API and MCP access

    Connect applications and AI assistants to Ahrefs data through API access and an MCP server on paid core plans.

Who is Ahrefs for?

SEO freelancers and consultants
Research keywords, audit client websites, analyze competitors, and report on search performance.
In-house marketing teams
Monitor search and AI visibility while coordinating content, technical SEO, and reporting.
Small businesses and website owners
Inspect website health and search performance using free tools or entry-level subscriptions.
Enterprise marketing teams
Work with higher data limits, custom API endpoints, access controls, and extended historical data.

How much is Ahrefs?

Official pricing

  • Lite

    $129/mo

  • Standard

    $249/mo

  • Advanced

    $449/mo

  • Enterprise

    $1,499/mo

  • Starter

    $29/mo

  • Ahrefs Free

    Free

  • Brand Radar AI

    $199/mo

  • Basic

    $50/mo

  • Growth

    $100/mo

  • Scale

    $250/mo

  • Content Kit

    $99/mo

  • Report Builder

    $99/mo

Free plan: Ahrefs Free gives website owners limited access to Site Explorer and Site Audit.

Frequently asked questions

Can I use Ahrefs for free?

Website owners can use Ahrefs Free for limited access to Site Explorer and Site Audit.

How much do paid plans cost?

Starter costs $29 per month. Lite, Standard, and Advanced cost $129, $249, and $449 per month respectively. Enterprise is listed at $1,499 per month with an annual commitment.

Can I subscribe to Brand Radar separately?

Yes. Brand Radar AI is available as a standalone subscription starting at $199 per month and includes an Ahrefs Free account.

Does Ahrefs support API and MCP access?

Lite, Standard, Advanced, and Enterprise include direct API access and an MCP server. Request limits vary by plan.

Can usage create additional charges?

Additional users can incur automatic pay-as-you-go charges. If you enable extra pay-as-you-go credits or data, usage beyond your plan limits is also charged automatically.

How do cancellations work?

You can cancel in Account Settings and retain access until the end of your subscription period. Afterward, the account switches to Ahrefs Free.

Ahrefs alternatives

Compare alternatives
  1. 1SemrushResearch competitors, improve SEO, and track brand visibility in AI search.
  2. 2GoodieTracks and improves how brands appear in AI search answers across major models.
  3. 3AthenaHQTrack brand visibility in AI search and get recommendations to improve it.
  4. 4TopifyTrack brand mentions in AI search and generate content to improve visibility.
  5. 5ScrunchMonitor brand visibility in AI search and optimize website content for AI agents.

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